Canva vs. Asana: How These Free Tools Help PR Pros
Vonetta Hinton
In public relations, staying organized and creating great content is a must. Apps like Canva and Asana make daily tasks easier, helping PR professionals save time and deliver results. Here’s how these two tools compare and why they’re so useful.
Canva: Easy Design for Everyone
What It Is
Canva is a design app that lets you create professional-looking visuals like social media posts, flyers, and presentations. It’s perfect for PR pros who need high-quality designs fast, without needing graphic design experience.
Is It Free?
Yes, Canva has a free version with lots of templates and tools. There are also paid plans, like Canva Pro, that offer extra features like premium templates, brand kits, and team collaboration.
What’s Great About Canva
The templates are super easy to use, and you don’t need any design skills to make something amazing.
What Could Be Better
The free version has limits. To access some of the best features, you’ll need to upgrade to a paid plan.
Where You Can Use It
Canva works on both computers and mobile devices. The computer version is better for detailed designs, while the mobile app is great for quick edits on the go.
Asana: Stay Organized and On Track
What It Is
Asana is a project management tool that helps teams organize tasks, set deadlines, and track progress. PR teams use it to manage campaigns, client work, and team projects.
Is It Free?
Asana offers a free plan with basic features, like task creation and team collaboration. Paid plans add advanced tools like timelines and reporting.
What’s Great About Asana
It’s a fantastic way to keep everything organized. You can assign tasks, set deadlines, and see your team’s progress in one place.
What Could Be Better
It can take time to learn, especially for new users. Some of the best features are only available in the paid plans.
Where You Can Use It
Asana works on computers and mobile devices. The computer version is ideal for detailed planning, but the mobile app is perfect for checking updates or adding quick notes.
Why PR Pros Should Use Both
Canva and Asana are a great pair for PR professionals. Canva helps you create eye-catching visuals, while Asana keeps your projects organized.
Both apps have free versions, so they’re great for individuals or small teams. If you need more advanced features, their paid plans are worth exploring.
My Favorite: Canva
While both apps are incredibly helpful, my favorite is Canva. It allows you to create a professional image for clients without much technical knowledge. With access to thousands of professionally designed templates, the results are always impressive. Canva also offers visual and even AI assistance to help write copy, making it an all-in-one tool for stunning, effective designs.
